Simple random sampling is the simplest design to use under random sampling which we have introduced in lesson 30. When we talk about random sampling, we mean that each and every member of the population has an equal chance of being selected to be part of the sample. The selection is random hence the use of random sampling.

Simple random sampling has a similar definition. In simple random sampling design is the design where each and every member of the population has an equal chance of being selected to be in the sample. Simple random sampling uses random numbers which are generated electronically. We discussed how to generate random numbers in Lesson 30.

This lesson will take you through the following:

1. Meaning of simple random sampling design; 
2. Steps followed when using simple random sampling design;
3. Strengths and limitations of simple random sampling design